Tweets, pings, posts, check-in's and alerts of all sorts; are you creating brand advocates or antagonists?
In the social landscape, if you're not consistently interesting, you're overly annoying.
Trust us, no one is interested in your intern's mani/pedi. If you're obnoxious, public criticism is what you get, and man is it public these days. LURE PR is strategy driven in our social content creation. You should invite interaction, tell a story and illicit buzz.