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Los Angeles, CA

(801) 712-9076

LURE PR does more than attract attention to your brand; we identify listeners, engage them, and always have something worth saying.  Let us empower you to communicate with purpose, consistency, and clarity in this very crowded marketplace.


A Blog By Women

Filtering by Tag: hustlin

Real Authenticity - Tell A Story

Alexandra Smith

Filters and Photoshop - making reality a bit less real.  Blogging blew up over the last decade as new voices told stories; authentic stories that related with our own lives.  It's changing now that we see #ad and #sponsored splashed across our screens.

I'm wondering, is it less appealing to the follower when they know there was no genuine motivation for the post?  Are companies relying too much on social influence when they "gift" for a marketing plan?  For me, when I follow an influencer, I truly am intrigued by their lives and the moments they share; so I'm losing interest in their #ads.

People connect with the story behind the imagery.  When there's not much of a story, or a narrative can't be imagined; the view becomes 'stock'.  So I urge the Influencer community to choose wisely as they embark on pay for play "collaborations".  Make your sponsorships matter to you and then give us some substance behind the post.  Why did you connect with the brand? Who knew we'd have to be asking for 'REAL AUTHENTICITY'?!

When Lure PR takes on a client, we study and relate with your entire story so we can make consumer connections that matter.  We promise less filter and more feature.  Our hustle and heart sets us apart. 



The Skin You're In - And The Spirit Within

Alexandra Smith

As a working mother, I put on a plethora of hats.  If you’re looking for versatility, I’m crushing that game.  I hold conference calls – and crying kids, pitch media – and forts, build bridges and Lego castles, schedule meetings – and play dates, create stories and read them, chase opportunity and toddlers, write news releases and color ninja turtles. That’s in a day.  Boom. 

A new client I’m working on got me thinking about all I do that shapes my world.  The skin I’m in feels so unique, but is the same for so many working mothers around the world.  We’re busy, there’s a lot on our plates, a lot of people counting on us, and so many needs to be met. 

The one factor that should unite us – is taking care of ourselves

Yes, we have got to start taking more consideration of our own needs and desires.    I’ve seen women get lost in the monotony of motherhood, as it is one of the highest forms of selfless service. 

Serving our own passions and desires is not the antithesis of motherhood.  It’s one of the many balancing acts that is crucial for happiness.  It’s vital our children see us hustlin’, living, dreaming and doing.

Seasons of life change but we remain through them.  We have to grow through what we go through – and that requires passion.  If you’re not feeling it, FIND it.  To start, take one moment each day just for you.  Go on a walk.  Read a book.  Exercise.  Eat some dark chocolate.  Remember a vacation.  Call a friend.  We all have something on our list of mood enhancers.

Instant trick:  get some sunshine on your face!  (Shameless plug for my client that fueled this post – protect and preserve your skin with sunscreen in that sunshine!)  All of us need protection – your skin and your spirit.  Protect the skin you’re in and the passions within. 

Chase dreams and the sun –

you are deserving of all of it.